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About ART

/images/Images/ART_logo.gif The way cars and trucks are sold continues to change dramatically as dealers and manufacturers respond to increasingly higher consumer expectations, new technology and a changing marketplace. Despite the immense resources and efforts expended to improve customer satisfaction, stereotypes seem to perpetuate.

So, in 1997, dealers and automaker representatives met to focus on these perceptions, to determine whether or not they were true, and to address them in a factual, straightforward manner. This was the genesis of Automotive Retailing Today (ART), a coalition of all major automobile manufacturers and dealer organizations. Today ART is working to promote a better understanding of the retail side of the automotive industry and to build stronger customer relationships through shared research and development programs. Another goal of ART is to dispel outdated perceptions of franchise auto dealerships and automotive careers.

Visit us at www.autoretailing.org, your resource for auto retailing data, graphics and useful materials.